New marketing for musicians, artists and performers has created new opportunities for people to sell themselves to the public in ways never thought of before. Over the last decade talent agency pros have encouraged their clients to become more active in selling themselves online, especially through social media. A booking agent will usually connect with a performer through social media before talking on the phone or meeting in person. The Associates Firm talent agency wants our clients to be on the cutting edge. Unfortunately some talented people don’t know exactly how to connect on social media. The Associates Firm has a few tips to reach out to a talent agency or booking agent by selling yourself online.
Don’t Account Protect Your Twitter
One of the most common and confusing thing that performers something do is sign up for a Twitter account and then protect it from the general public. Being picky about who can follow you sends a message that you’re not serious about connecting with fans. Remember that you are on Twitter to sell your brand to the public, and you can’t do that if you’re not accessible. A talent agency or booking agent will never be able to take your career to the next level if you can’t connect with the public. If you have something private to share, create a personal Twitter account that’s just for you and your friends/family.
Only Use Social Media You Will Actually Use
Another tip that works for a talent agency like The Associates Firm is to only use social media that you will actually use and that’s right for your goals. Pinterest might be great for someone who wants to be a chef, but it may not be the right choice for a musician. There are dozens of social media sites out there, as a booking agent we encourage our clients to use a few that they like using and will be consistently updated. Know where your potential fans are on social media and connect only on those sites. Typically for musicians or Djs a talent agency will tell you that Facebook and Twitter will be your best options. But others like Tumblr and Reddit may be good choices as well. And don’t forget video sites like YouTube, Vimeo and others provide you with a way to spread your music and record personal messages for your fans.
Connect with Social Media
Once you have the right social media accounts set up make sure that you are actually connecting with people. Once you achieve a larger fan base your talent agency might help you with this, but you should always take the time to use your own social media. Remember that social media is supposed to be “social” so when someone comments on a video or a post, or gives you a RT on Twitter, respond to that person. Make them feel like you care about them and your public image will improve.
While social media has improved how people can spread their message to the public, if you don’t use it right then you will actually do more harm to your career than good. The Associates Firm is a talent agency that can help you with selling yourself to the public. We are a talent agency with proven results and we have the vision and connections to take your career to the next level. For information on our booking agent skills visit us online at www.associates-firm.net and connect with us on Facebook at www.facebook.com/TheAssociatesFirm.
